Omnichannel customer experience at Prayon

A pragmatic approach, driven by SAP technology, supports the customer-oriented strategy in sales, marketing and the digital B2B economy.


  • Up-to-date 360° customer view for 90 users globally, on smartphone & tablet
  • Real-time HANA database gives up-to-date status of customers, quotations, opportunities
  • Personalised and relevant communication with customers
  • Marketing automation for samples and product launches
  • B2B customer portal with business and marketing info in Latin America and Asia-Pacific
  • No investments in hardware needed - a positive impact on TCO

Solution brief

Global phosphate producer Prayon has been working with TheValueChain on several projects in the area of customer experience. After simplifying sales and marketing with SAP Sales Cloud, TheValueChain also assisted Prayon in the implementation of SAP Marketing and SAP Commerce. This allows Prayon to better respond to the digital and economic developments in their sector and anticipate the expectations of their customers.


"Excellent solution knowledge and business insights at TheValueChain! They understood our challenges and pragmatic culture and translated our long wish list into a well-built solution. Detailed analysis, respect for standard and an agile approach resulted in projects within budget and in a limited time span."

Marc Senterre, Director of IT, Prayon


  • More productive and efficient sales
  • More accurate forecasts
  • Aligned budgets, production and inventory
  • Personalised communication with customers
  • Automated follow-up of sample business and new product launches

Solution offering

  • SAP Sales Cloud
  • SAP Commerce
  • SAP Marketing

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